MCOT
MCOT
ENTERTAINMENT PLATFORM
ENTERTAINMENT PLATFORM
App Design
App Design
My Role
My Role
UI/UX Designer
UI/UX Designer
Deliverable
Deliverable
Mobile App
Mobile App
Duration
Duration
4 Weeks
4 Weeks
Tool Used
Tool Used
Figma
Figma
What did I do?
What did I do?
User Research
User Research
Competitor Analysis
Competitor Analysis
Wireframing
Wireframing
High Fidelity Designs
High Fidelity Designs
Prototyping
Prototyping
Project Pitching
Project Pitching
Project overview
Project overview
MCOT is Thailand’s long-standing state-owned public broadcaster with deep roots in television, radio, and news distribution, now evolving into an integrated digital media platform to meet contemporary audience behaviour. The organisation is expanding its digital presence to offer on-demand and interactive experiences that encompass both legacy broadcast content and new digital-native formats.
This project introduces a modernised digital platform that consolidates Live TV, Radio programs, Podcasts, TV shows, AI-powered Radio, News, and Creator-driven content, organised into core pages.
MCOT is Thailand’s long-standing state-owned public broadcaster with deep roots in television, radio, and news distribution, now evolving into an integrated digital media platform to meet contemporary audience behaviour. The organisation is expanding its digital presence to offer on-demand and interactive experiences that encompass both legacy broadcast content and new digital-native formats.
This project introduces a modernised digital platform that consolidates Live TV, Radio programs, Podcasts, TV shows, AI-powered Radio, News, and Creator-driven content, organised into core pages.
DEFINING THE PROBLEM
DEFINING THE PROBLEM
How can MCOT modernise traditional broadcasting for the digital age?
How can MCOT modernise traditional broadcasting for the digital age?
While MCOT has a strong heritage in broadcast media, its existing digital presence has been fragmented. With audience habits shifting toward mobile-first consumption, MCOT faces declining reach among younger and digitally native users. The challenge is to re-imagine the platform to support diversified content formats, increase engagement, and unify multiple media types into a cohesive digital experience.
While MCOT has a strong heritage in broadcast media, its existing digital presence has been fragmented. With audience habits shifting toward mobile-first consumption, MCOT faces declining reach among younger and digitally native users. The challenge is to re-imagine the platform to support diversified content formats, increase engagement, and unify multiple media types into a cohesive digital experience.
OBJECTIVE & GOALS
OBJECTIVE & GOALS
Reinvent MCOT’s digital ecosystem into an unified multimedia platform
Reinvent MCOT’s digital ecosystem into an unified multimedia platform
Enhance discoverability by centralising multiple media types into intuitive navigation.
Boost engagement with interactive features such as DJ Fan Club, AI-powered radio and creators' content.
Modernise consumption through mobile-first experience while preserving core news and cultural programming.
Expand to new demographics while retaining existing audiences across radio and television.
Enhance discoverability by centralising multiple media types into intuitive navigation.
Boost engagement with interactive features such as DJ Fan Club, AI-powered radio and creators' content.
Modernise consumption through mobile-first experience while preserving core news and cultural programming.
Expand to new demographics while retaining existing audiences across radio and television.
KEY SOLUTIONS
KEY SOLUTIONS
Concept and Design Focus
Concept and Design Focus
Multiple Content Integration
Multiple Content Integration
Consolidate multiple media types into a single platform, allowing users to access all content without switching apps.
Consolidate multiple media types into a single platform, allowing users to access all content without switching apps.
Boost User Engagement
Boost User Engagement
Integrate features like DJ Fan Club, creators' content and AI powered radio to personalise the experience and increase session lengths on the platform.
Integrate features like DJ Fan Club, creators' content and AI powered radio to personalise the experience and increase session lengths on the platform.
Grow Digital Reach
Grow Digital Reach
Maintain MCOT’s authority across news, TV, and radio while integrating on-demand playback for shows and podcasts to deliver a holistic digital experience.
Maintain MCOT’s authority across news, TV, and radio while integrating on-demand playback for shows and podcasts to deliver a holistic digital experience.
Introducing
Introducing
MCOT
MCOT
Radio
Aggregates the latest updates across all content types
Shows
For You
Centralize all content types and organized into,tabs, allowing users to explore different media types effortlessly while maintaining a consistent and intuitive discovery flow.
One Platform for Every Content Type
CENTRALIZED EXPERIENCE
Podcast
Tune in now or catch up with past radio programs anytime
Showcase new releases and curated podcast content
Highlights TV shows and series from MCOT’s catalogue
It preserves the familiarity of live television while enabling users to watch anytime and anywhere, extending reach beyond traditional TV screens and modernising how live content is consumed.
Live Broadcast,
Stream Anywhere
Provides access to live radio stations where users can explore station schedules and discover DJ profiles, enhancing transparency and engagement while preserving the familiarity of traditional radio listening in a digital experience.
Live Radio,
Listen Anywhere
LIVE TV
Live TV and Radio Stations remove device and location barriers, reaching audiences beyond traditional broadcast setups. News content is optimized for digital distribution, increasing visibility and shareability across platforms.
Modernising for the Digital Age
GROW DIGITAL REACH
ON AIR
A reliable source for breaking news and updates. Designed for digital consumption, it maintains editorial authority while presenting information in a format that supports faster access, easier sharing, and ongoing engagement.
Trusted News,
Delivered in Real Time
NEWS
Presents a vertically scrolling feed of short-form videos, designed for quick discovery and continuous viewing. Inspired by modern video platforms, allows users to explore creator-driven content.
Dedicated Space for Creator-led Video Content
CREATORS
One-to-One
One-to-Many
Users participate in a shared radio experience where they can vote for upcoming songs and dedicate songs to friends.
Introducing features designed to deepen user engagement and connection.
AI Radio offers both one-to-many and one-to-one sessions.
Interactive & Personalized Experiences
BOOST USER ENGAGEMENT
A personalized experience where users can select AI DJ personalities, curate playlist by adding songs and invite friends to listen in.
Other Content Detail Pages
MORE TO EXPLORE
User Profile
DJ Profile
Notifications
Creator Profile
Radio Player
DJ Fan Club
Podcast Player
Video Player
Thanks for Watching!
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Say Hello 👋
If you have scrolled this far, we might as well say hello! Feel free to reach out if you would like to discuss role or learn more about my work.
Say Hello 👋
If you have scrolled this far, we might as well say hello! Feel free to reach out if you would like to discuss role or learn more about my work.