BUGABOO MAX
BUGABOO MAX
ENTERTAINMENT PLATFORM
ENTERTAINMENT PLATFORM
App Design
App Design
My Role
My Role
UI/UX Designer
UI/UX Designer
Deliverable
Deliverable
Mobile App
Mobile App
Duration
Duration
6 Weeks
6 Weeks
Tool Used
Tool Used
Figma
Figma
What did I do?
What did I do?
User Research
User Research
Competitor Analysis
Competitor Analysis
Wireframing
Wireframing
High Fidelity Designs
High Fidelity Designs
Prototyping
Prototyping
Project Pitching
Project Pitching
Project overview
Project overview
Bugaboo is a digital entertainment platform evolving beyond a traditional broadcaster app into an all-in-one lifestyle and media destination. The redesigned experience consolidates TV shows, live TV, news, community interaction, and commerce into a single ecosystem to increase engagement, revitalise monetisation, and improve long-term user retention.
Bugaboo is a digital entertainment platform evolving beyond a traditional broadcaster app into an all-in-one lifestyle and media destination. The redesigned experience consolidates TV shows, live TV, news, community interaction, and commerce into a single ecosystem to increase engagement, revitalise monetisation, and improve long-term user retention.
DEFINING THE PROBLEM
DEFINING THE PROBLEM
How can Bugaboo addresses declining engagement and revenue?
How can Bugaboo addresses declining engagement and revenue?
Bugaboo faces a decline in subscribers and revenue due to irregular content updates, limited user engagement, and an over-reliance on traditional subscription models. The platform also struggles to remain relevant to modern audiences who expect fresh content, interactive experiences, and consolidated digital experiences.
Bugaboo faces a decline in subscribers and revenue due to irregular content updates, limited user engagement, and an over-reliance on traditional subscription models. The platform also struggles to remain relevant to modern audiences who expect fresh content, interactive experiences, and consolidated digital experiences.
OBJECTIVE & GOALS
OBJECTIVE & GOALS
Modernise Bugaboo into a fully featured entertainment platform
Modernise Bugaboo into a fully featured entertainment platform
Position Bugaboo as an all-in-one entertainment app
Re-engage users through fresh, interactive, and regularly updated content.
Introduce social and community-driven ecosystem to deepen audience engagement.
Expand monetisation through advertising placements, pay-per-view events, exclusive passes, and e-commerce.
Position Bugaboo as an all-in-one entertainment app
Re-engage users through fresh, interactive, and regularly updated content.
Introduce social and community-driven ecosystem to deepen audience engagement.
Expand monetisation through advertising placements, pay-per-view events, exclusive passes, and e-commerce.
KEY SOLUTIONS
KEY SOLUTIONS
Concept and Design Focus
Concept and Design Focus
All-in-One Entertainment App
All-in-One Entertainment App
Centralising the different facets of mass media to make it a one-stop app for all media and lifestyle needs to reduce fragmentation and increase daily usage.
Centralising the different facets of mass media to make it a one-stop app for all media and lifestyle needs to reduce fragmentation and increase daily usage.
Increase User Engagement
Increase User Engagement
Introduce interactive features such as social interactions and community-driven ecosystem, transforming passive viewing into active involvement.
Introduce interactive features such as social interactions and community-driven ecosystem, transforming passive viewing into active involvement.
Revenue Generation
Revenue Generation
Incorporate advertising placements, pay-per-view content, exclusive passes, and integrated shopping experiences.
Incorporate advertising placements, pay-per-view content, exclusive passes, and integrated shopping experiences.
Introducing
Introducing
BUGABOO MAX
BUGABOO MAX
A quick onboarding experience that captures user interests to personalise content recommendations, ensuring a more relevant and engaging in-app journey.
For a More Personalized Experience
ONBOARDING EXPERIENCE
Introducing features designed to deepen user engagement and connection.
AI Radio offers both one-to-many and one-to-one sessions.
Entertainment Curated for Every User
ONE-STOP APP FOR ALL
Deepens fan engagement by offering closer connections
Aggregates the latest sports news, updates, and highlights
A space for users to interact and participate in discussions
Curated selection of on-demand podcast content
Community
Stars Zone
Podcasts
Dedicated section for users to access the wide variety of interactive features the one-stop entertainment app has to offer.
Strengthening User Retention
HOMPAGE FEATURES
Sports
A personalised collection of content shaped by user interests and past interactions. Preferred categories are prioritised to encourage deeper exploration and continuous viewing.
Binge-Worthy Viewing Experience
Access to up-to-date news through articles and video content, allowing users to stay updated through both quick reads and immersive viewing.
Streamlined News Experience
SHOWS
NEWS
A one-stop destination for lifestyle and entertainment merchandise, featuring exclusive celebrity items and fashionable products. It extends the experience by giving fans new ways to connect with their favourite shows.
Exclusive Merchandise & Fan-Driven Products
SHOP
Instant access to live broadcast channels within a digital-first experience. It preserves the familiarity of traditional television while enabling users to watch anytime and anywhere.
Live Broadcasting with Digital Convenience
LIVE TV
Other Content Detail Pages
MORE TO EXPLORE
Coins
Artist Profile
My Profile
Shows Detail Page
Thanks for Watching!
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Say Hello 👋
If you have scrolled this far, we might as well say hello! Feel free to reach out if you would like to discuss role or learn more about my work.
Say Hello 👋
If you have scrolled this far, we might as well say hello! Feel free to reach out if you would like to discuss role or learn more about my work.